We adhere to the following policy:

We will NOT

Release, sell or give your information to any other organization without your permission.

Continue to send you information by email, once you have asked us not to.

We hope the following Q&A will help you understand how Discovery 4 Kids collects, uses and safeguards the personal information you provide to us on our site.

What if I communicate with Discovery 4 Kids electronically

When you send an email to Discovery 4 Kids or visit the web site, you are communicating with us electronically. When you send an email to Discovery 4 Kids, you consent to receive electronic communications from us in response. Discovery 4 Kids will not place you on our email or direct mail lists without your consent. All emails, postings and updating of notices on the web site constitute electronic communication by Discovery 4 Kids. All agreements, notices, disclosures and other communications that Discovery 4 Kids provides to you electronically satisfy any legal requirement that such communication be in writing. All communications with Discovery 4 Kids become the property of Discovery 4 Kids.

What information does Discovery 4 Kids collect

In order to serve you better, Discovery 4 Kids collects and stores your personal information when you:(1) create an account on Discovery 4 Kids; (2) sign up to be notified of special deals like discounts and exclusive offers; or (3) enter a contest or promotion on our site. An account is created when you do one of following things: make a purchase on Discovery 4 Kids, or register for an account on Discovery 4 Kids. When creating an account, we ask you for your first and last name, your e-mail address, a password, and other similar information. If you are making a purchase, we will ask you for your billing address, shipping address, and credit card information.

What does Discovery 4 Kids do with this personal information?

Our system may gather information about the areas you visit on our site as well as the IP address you use to connect to our site. We use this data internally only for two reasons: (1) to personalize your experience on Discovery 4 Kids.com and the marketing materials you receive from Discovery 4 Kids and (2) to prevent fraud on your account. We will not share any of this data (unless it is in an aggregate form without personal identifiers) with any outside company other than consultants or service providers of Discovery 4 Kids who are assisting Discovery 4 Kids to serve you better. To the extent that we will share any information with a consultant or service provider, we will do so only if that party agrees to protect your private information by adopting a privacy policy at least as stringent as our own. We do use navigational information both in the aggregate and on an individual basis to understand how our visitors use Discovery 4 Kids so that we can make our site better. We do not keep track of where you go on the World Wide Web. Your information is used to process your orders and personalize your shopping experience on Discovery 4 Kids, for internal purposes and to comply with any legal requirements. By storing your personal information on a secure server, Discovery 4 Kids is able to streamline your checkout process and allow you to check your order status online. At Discovery 4 Kids, we also review what kinds of products appeal most to our customers as a group. This statistical information helps us improve our product base. We may use information about the kinds of products you buy from Discovery 4 Kids to suggest other goods or opportunities you might be interested in.

What about my consent

You acknowledge that this privacy policy is part of Discovery 4 Kids’ terms of service and you agree to Discovery 4 Kids’ terms of service by using this site. Discovery 4 Kids reserves the right to change the terms of service, including this privacy policy, at any time, without advance notice. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.