Research tells us that while it may appear that all children are doing is playing for fun, it is actually a much more important part of a child's developmental process. Playing is a very natural way for children to learn. It uses all of their senses and develops their cognitive skills. Toys, games, and books featured on Discovery 4 Kids are carefully chosen with the most current research in mind, to help children develop their minds in a purposeful way, without forgetting that giggles, Aahs, and Oohs are fundamental to getting their attention.